Campaigns & Elections: FEC Approves Political Donations Via Text

Some consultants are urging a wait-and-see approach to text donations.

 By Dave Nyczepir, Campaigns & Elections Magazine WASHINGTON —  The Federal Election Commission voted Monday to allow campaigns to raise money via text message, but some online strategists say it remains to be seen just how much of an impact the decision will have on this year’s fundraising landscape...But some consultants think campaigns should take a wait-and-see approach when it comes to text-to-donate programs.“I think it’s likely that a bunch of people will try it because campaigns are very experimental,” says Erik Nilsson, vice president of the compliance firm CMDI. “I think the problem is going to be that they’re going to have difficulty getting the money out of the telephone company; it’s going to take time between when you process the phone bill and when the money gets to the campaign.”Read complete article: http://www.campaignsandelections.com/campaign-insider/321722/fec-approves-political-donations-via-text.thtml