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Costs Add Up In Text-To-Donate Math

Text-To-Donate Math

 Earlier this week, the FEC gave their stamp of approval for federal campaigns to collect anonymous donations via text donations. This is a great step forward in reducing the friction in collecting donations.I am a big believer in using technology to get citizens more involved in the political process. By the people, for the people and all that.So here is how the FEC ruling applies to us political fundraisiers:

  1. Text donations are capped at $10 per text.
  2. Donors can only give $50 per month via text message.
  3. If a donor goes over $200 in text gifts, the identity of the donor must be disclosed to the FEC.

Now the math:

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