Political Fundraisers: Start Your Mobile Email Engines

According to Limtus, an email analytics firm who serves over 100K email marketers,

Mobile now accounts for the majority of email opens, with a 51% share. That’s an increase of three percentage points since the previous record of 48% from September and October. Desktop opens now make up 31% of opens, while webmail has dipped to 18%.

What does this mean to political fundraisers?

1. Most people who can afford a maxout donation own a smartphone.
2. You can reach your prospects where ever they are, work, home, vacation, etc.
3. Make sure you follow our 4 steps to successful online fundraising in 2014.

You see the trend. Focus your online fundrasing efforts on mobile devises. Fish where the fish are!Learn more about the numbers behind Litmus's chart: litmus.com/blog/