Twitter Is About To Officially Launch Retargeted Ads [Update: Confirmed]

 TechCrunch - Twitter is ready to roll out retargeted ads fueled by browser cookies, sources confirm. Twitter could make the announcement as soon as tomorrow, expanding retargeted ads beyond the “experimental” phase that started in July. The secret sauce of Twitter’s retargeting is the use of your account as a cross-device identity layer, allowing it to target ads on mobile based on where you’ve been on the web. Update: Confirmed, Twitter has now announced the program.Full article: http://techcrunch.com