Keep Your Campaign Priorities in Order

Political fundraising can seem overwhelming. Boiled down to the most basic of equations, more money equals more voters that you can touch. Campaign donations are the oxygen campaigns need to survive. However, in reality things get a bit more complicated: you have to allocate time to everything from opinion polls, public debates, media advertising, swing voters, group endorsements, FEC guidelines, special appearances, and a million other tasks.To neglect fundraising would be like trying to run your political machine on an empty fuel tank. To focus on just fueling the tank would cause you to ignore the vital campaign building tasks at hand such as building your brand and connecting with voters. So how do you balance increasing cash flow to drive your campaign while ensuring you are not driving your congressional campaign off a cliff?Time is probably the most precious commodity that you possess. Retail America and the rise of superstores prove this fact. Travel to your local Walmart or Target and you can pick up groceries for tonight’s dinner, socks for little Johnny, a replacement battery for your cell phone, and your monthly prescription. There is something incredibly convenient about having all of your resources in one place.This is the basic concept behind our Crimson campaign fundraising platform. Crimson provides you with all the tools needed to run the most successful and efficient Republican fundraising platform that you can. We can let the raw numbers back this statement. More that 65% of all Republican donations in the 2012 cycle are managed by the Crimson platform, including congressional campaigns, state parties, senatorial campaigns and even 6 of the Republican presidential contenders.Why juggle outdated methods of campaigning such as managing countless Excel spreadsheets, flipping through pages of paper lists, and learning several software programs when you can have all of your campaign resources in one place? You should be spending your time meeting voters, not back office tasks like assembling reports.Crimson provides a variety of features developed to work together so that all of your prospecting, donor, and compliance data can be instantly available. You can cross reference your data to minimize errors or the chance of introducing duplicate records, meet FEC & state compliance requirements, and account for every donation. You can also manage volunteers, track expenditures, and monitor online fundraising activities.Running for office requires a complex set of organized strategies. There are countless projects and people vying for your attention. Lack of focus on any of your tasks will result in a less than optimal outcome. Utilizing a battle tested campaign fundraising platform like Crimson gives you the peace of mind of knowing that your team is updated, your fundraising numbers are accurate, and that your campaign is moving forward, thus giving you or your candidate the freedom to connect with more donors and gain their support.