Best Way To Fundraise: Friends-Asking-Friends

Friends-Asking-Friends Fundraising Takes Off

I took a quick look at our Crimson RPM (our political social fundraising/bundling software) dashboard and our "ACTIVE" usage just passed 7,000 users.This means that 7,217 people (as of 10:21 EST this am) are actively raising money for either the RNC or one of our 5 Republican presidential candidates. That is A LOT of Republicans donating their time and money!Here is why friends-asking-friends is great for political fundraising:

  • friends-asking-friends are 10 times more likely to get a gift over a campaign soliciting a donor directly.
  • gifts solicited by a friend are 52% larger than a gift solicited by a campaign.
  • pledge-to-donation conversion rates are 40% higher when friends are involved in the donation collection process.

Using your supporters as fundraisers should be a no-think for any campaign. Let us show you how your campaign can raise money like the presidential front runners.

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