ID tokens, one of Crimson’s latest features, associate a unique code with every donor in your Crimson database. In WidgetMaker, the tokens can be added to widgets using URL parameters. The parameters serve to pre-populate sections of the donation form, such as name and address, based on the information in the donor’s Crimson record. This feature allows donors to make contributions more quickly and easily than ever!

Are you trying to convert your offline donors to online? Do you want to simplify your donation forms and make it easier for donors to give?A new feature from Crimson and WidgetMakr helps streamline the online giving process for your donors.Crimson now assigns an ID token to every contact record stored on the platform. This ID token, which is unique for every person, can be added to widgets as a URL parameter that will automatically fill in all of the fields in WidgetMakr with the data available in Crimson for that donor.