The Crimson Platform

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Campaign Solutions for Republicans

Crimson is the first and only affordable, cloud-based political management solution for campaigns, committees and PACs of all sizes. It is the only platform built specifically for Republicans and forms the backbone of GOP campaigns & committee operations.

Developed by the campaign veterans at CMDI, who have been leading innovators of political technology since 1981, it brings the commercial enterprise resource planning software frequently found in the business world to the political arena.

Manage Your Entire Campaign

With Crimson's features, you can also track all of your campaign functions and communications — launch and track response rates, fundraising results, communications with your supporters via email, mail, phones, text messaging, web landing pages, online advertising, and social media.

Maximize Fundraising Opportunities

Crimson allows you to keep an eye on your complete fundraising strategy. Get all the details on all your finance team’s activities all from your Crimson platform’s dashboards — prospect details, direct mail results, telemarketing plans, event RSVPs, online donations with WidgetMakr, and bundling programs through CrimsonRPM.

Maintain FEC Compliance

Federal campaign compliance filings are simplified with CrimsonFiler, which is included in the Crimson platform. A menu-driven process guides you through the preparation and filing reports with the Federal Election Commission according to their guidelines.

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Work On-the-Go

Time is the biggest challenge when working on political issues. This is why Crimson features a responsive design that can be accessed on either desktops or mobile devices or via CrimsonMobile, the native apps available for iOS or Android phones.

Gain the Data Advantage

In order to win, campaigns must leverage data from a multitude of sources. With Crimson, you never have to worry if you have the most updated version of a file. Since the platform is cloud-based, all updates are saved in real time from whatever device you or your colleagues are using.

Crimson also breaks up the individual silos that traditionally exist between fundraising, field, communications and compliance departments by centralizing your data. This allows you to see a 360º view of potential voters and make decisions that lead you to victory.

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Customize to Fit Your Campaign's Needs

With unlimited users and multiple levels of user rights, Crimson can be customized to fit your needs. Campaigns, committees, and PACs of all sizes use it from presidential campaigns, U.S. Senate and House races, to gubernatorial and other statewide campaigns.

Extend Your Campaign with Crimson's API

For platforms to be effective, they must be flexible and expandable. Create fantastic applications by tapping into the power of the Crimson platform through third-party APIs available in the CrimsonMarket or build custom solutions to expand and enhance your Crimson platform from any number of sources.


View All Campaign Functions with Dashboards

Get the insights you need to make smarter decisions with data-driven performance metrics. Native segmentation, mapping, and analytics dashboards allow campaigns to predict and act on political trends.

Build Powerful Reports

Dig deeper. Crimson comes with a standard set of almost 1,000 reports. You can query your data to see the detailed information you need to run your campaign with real-time data and export it in a CSV or Excel file.

Choose a quick summary or detailed response analysis to monitor every function of your campaign with Crimson’s easy-to-use queries. You can also create custom reports to include the unique data you need.

Crimson Reports