Recurring Donation Guide | CMDI.com

Recurring Donations:
The Campaign Investors

Learn how to build a stable and cost-effective revenue stream by building up a repeat donation program for your campaign with a guide from CMDI.

Campaigns Need Recurring Donations

Would you rather receive $10 or $80 from a donor?

The answer is easy. For the same amount of work and messaging, it is possible to convert that $10 donation into $80 through recurring or monthly donations.

Recurring donations are a simple, innovative way to boost your campaign’s fundraising efforts. These gifts are automatically charged to donors’ credit cards at regular intervals chosen by the donor, such as every month from now until Election Day.

Download a copy of CMDI’s guide to building a political recurring giving program.

Recurring Donations Add Up

Most Americans making political donations give $100 or less. A Pew report found that 55% of donors reported giving $100 or less, and only 13% gave more than $250. Rather than asking for a one large donation, smaller monthly donations are far more feasible for most political donors.

While a donor might hesitate to write a check for $1,000, if recurring gifts are started early enough in the cycle, the same amount can be contributed over time. It’s easier for some donors to give a larger amount overall than they could give in a single, lump sum. For example, if a donor contributed $264 per month between January through November of an election year, the donor would max out at the FEC limit of $2,900 per individual.