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Debunking the Co-op Myth

By Matt Frattura, Vice President of Apogee Clearing the Confusion Cooperative databases for the nonprofit and political sectors are not new, but they remain powerful and often underutilized tools for many marketers. A cooperative database is one in which donor data from participating organizations is merged for the mutual marketing benefit of its members. In […]

“Communicate in a way that someone can’t ignore.”

By Nicole Schlinger When you are trying to influence a Member of Congress or Senator to take action… Are all constituent contacts created equal? According to Capitol Hill staffers, the answer is a most resounding, “NO!” From the New York Times article, “Here’s why you should call, not email your legislators:” Activists of all political […]

Making Data Work for Your Campaign

By Jeff McGowan Data is the most rapidly expanding driver of market growth and industrial evolution. The size of digital data is expected to double every year between 2010 and 2020, growing 50-fold in that time period alone. As the amount of available data grows exponentially, our ability to analyze that data has lagged behind. […]

5 Million Data Records Added to the CrimsonMarket

New donors are the lifeblood for any organization engaged in politics. That’s why we just added six new data partners that offer access to more than five million donor records through the CrimsonMarket. These five million records consist of donors from around the country with a history of giving to Republican, conservative, and libertarian candidates and […]

CrimsonMarket: The Source for Campaign Vendors & Services

The next development from Crimson is here — the new CrimsonMarket. Designed with client feedback and requests in mind, CrimsonMarket is the first market place designed for Republicans by Republicans and helps you manage a more connected and competitive campaign. Now with CrimsonMarket, you can access vendors and services that your campaign or PAC needs […]

Feature of the Month: Eventbrite App

Managing event data can be a struggle for most campaigns since it involves importing and exporting spreadsheets from one system to another. Last week, CMDI announced a new app that syncs Eventbrite to Crimson that makes it easier for campaigns to manage the data needed for compliance as well as the information needed when planning […]

Webinar: Learn about WealthEngine on March 3

Are you using WealthEngine, one of the third-party apps available in the CrimsonMarket? WealthEngine offers Crimson users the ability to identify prospects from their database of high net-worth Republicans. Tomorrow, from 1-2 pm EST, WealthEngine* will hold a webinar on recent changes they have made to FindWealth 8. According to their email announcement: Did You Know? […]