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Advertising Online Pro Tip: Stop Using Cookies

By Alex Wenzel, Chief Digital Strategist for Ring Nowadays, every campaign knows it needs to advertise online. Display advertisements (sometimes called “banner ads”) are growing in importance in today’s campaigns, but how to do it right is not totally obvious. Myriad are the George Baileys who promise to lasso the moon, and it takes discernment […]

Debunking the Co-op Myth

By Matt Frattura, Vice President of Apogee Clearing the Confusion Cooperative databases for the nonprofit and political sectors are not new, but they remain powerful and often underutilized tools for many marketers. A cooperative database is one in which donor data from participating organizations is merged for the mutual marketing benefit of its members. In […]

“Communicate in a way that someone can’t ignore.”

By Nicole Schlinger When you are trying to influence a Member of Congress or Senator to take action… Are all constituent contacts created equal? According to Capitol Hill staffers, the answer is a most resounding, “NO!” From the New York Times article, “Here’s why you should call, not email your legislators:” Activists of all political […]

Making Data Work for Your Campaign

By Jeff McGowan Data is the most rapidly expanding driver of market growth and industrial evolution. The size of digital data is expected to double every year between 2010 and 2020, growing 50-fold in that time period alone. As the amount of available data grows exponentially, our ability to analyze that data has lagged behind. […]

How to Hit the Inbox with Your Next Email Fundraiser

By Larry Ward Ted Williams, arguably the greatest baseball hitter of all-time, once said, “I think, without question, the hardest single thing to do in sports is to hit a baseball. To sync up the swing of the bat with the exact time and location of the ball’s arrival is the challenge that each hitter […]