Campaigns & Elections: Building & Managing Your Digital Campaign Team
Jack Simms, Vice President of Product Development at CMDI, penned an article for Campaigns & Elections magazine on how campaigns can build a strong digital team even when you aren’t familiar with the digital world.
It’s increasingly difficult to run a winning campaign without the help of good digital staff.
A proper campaign will need to start with a website designed to respond to different screen sizes depending on the platform it’s being viewed on and scale gracefully with traffic. You’ll need to manage multiple social media accounts, all with different audiences expecting different content. Your campaign will need to build and manage a successful email marketing program. And your campaign will need to raise money from these efforts online.
Sure, you could try to get by on a few tweets and a static website, but times are changing quickly. To keep up, you’ll need a well-executed digital strategy that increases your digital footprint and raises significant amounts of money online. This will require full-time, knowledgeable staff—someone whose main qualification isn’t that they’ve been on Instagram since 2012.
Read more at Campaigns and Elections