Campaigns now have the unique opportunity to build intimate relationships with their supporters around the clock via their mobile devices. So don’t be shy: Your supporters want to hear from you.
One in four social media users, ages 10-34, believe that it’s important to receive information about candidates on their mobile devices. This is where you’re going to find your supporters, and this is how they are going to learn about your candidate. (more…)
Rep. Tom Petri, R-Wis., proposed the Citizens Involvement in Campaigns Act (H.R. 3586) yesterday, which would allow tax credits or deductions for federal political contributions.
The objective of this bill is to incent more small-dollar (less than $200) donations from individuals. (more…)
The US Federal Elections Commission is proposing a measure that would allow election campaigns to accept bitcoin donations.
See on www.coindesk.com
How do you increase fundraising click-throughs? New research says self-referencing headlines can make a dramatic difference.
Self-referencing posts or email subject lines that are posed as a question have a higher click-through rate, new research shows.
An example of a self-referencing question headline: “Is your dog really a cat?” The word “your” is the self-reference and refers to the reader. If we were to do the same headline as simply a questioning headline, we might say, “Can a dog really be a cat?” A statement headline would read: “Dogs can be cats.” (more…)
Assigning & Managing Calls and Tasks
Time is your campaign’s most precious resource. Collaborate your fundraising activities across your committee and win together.
Crimson allows you to maximize the efficiencies of your candidate’s and team’s time by automating your work flow. As a manager, you can easily assign tasks and track your team’s progress all in one place. (more…)
In terms of fundraising success, nothing beats call time for your candidate.
Call sheets are the backbone for any committee’s fundraising operation. Crimson allows you to generate a call sheet for any individual in your Crimson database.
Let Crimson make your life easier by automatically creating your call sheets. (more…)
What if you could send money through email… for the price of an email?
Now you can. Square has launched their Square Cash service which, at first glance, appears to be all kinds of awesome.
Square Cash promises the ability to move money between friends with only an email… at no cost. This could be one of the last nails in the personal check coffin.
The real question for us is whether or not this disruptive technology will be applicable to political fundraising. (more…)
Mobile donation & landing webpages are now more important than ever.
We are now past the tipping point for online political fundraising. Mobile email opens reached a new record high of 47% in August 2013, which was up 24% as compared to the same time last year according to e-mail testing and analytics site Litmus. Furthermore, they predict that mobile opens could be at 53% as soon as December.
In a separate study, marketing company Experian found that half of all unique opens occurred on a mobile device while mobile-only unique clicks came in at 40%. (more…)
In the age of cryptocurrency, the leading player is Bitcoin, a financial transactional tool that’s just beginning to move from the fringe to early adaptors. Think of Bitcoin as an open-source digital currency that’s not backed by any particular entity. Bitcoin may be relatively new but it’s already a $1-billion industry and could soon be another fundraising avenue for campaigns. (more…)
Receive a free copy of “Protect Your Candidate – Close Your Reporting Period the Right Way”
The term, “close-of-books” often strikes fear and panic in the heart of many a campaign manager, fundraiser, and candidate. The reality is that close-of-books-phobia is a result of your campaign’s team not truly understanding what close-of-books actually means and how it affects each team members’ role in the campaign.
Our compliance boffins have put together a great overview of close-of-books issues and recommendations for:
- Candidates & Campaign Managers
- Finance Teams & Fundraisers
- Treasurers (more…)