Crimson v.2 brings RNC’s Growth & Opportunity Project technology plan to life.
Today CMDI releases Crimson v2 — taking campaign technology to a new level. Bringing the RNC’s Growth & Opportunity Project to life, Crimson v2 provides a new, improved platform for campaigns’ messaging, operations, and technology. Exciting new features give you the tools for victory in 2014 and 2016.
Crimson v2 has a new look. We’ve updated every corner to reduce clutter and streamline work-flows. Now it is easier to focus on your work and get the results you need for victory.
But, there is a lot more than just a pretty new face. Crimson v2 is full of new tools and features.
Optimized for Tablets and Phones
Campaigns are constantly on the go and now you can take Crimson v2 and your data with you. Using HTML5, Crimson v2 incorporates responsive design allowing you to do your work using whichever device you have at hand — your tablet, phone, or even that old-fashioned desktop of yours.
We’ve made Crimson snappier and more responsive. The election countdown clock waits for no one. Crimson v2 has been optimized to move your data as fast as possible. No delays, in or out.
Crimson v2 brings commercial ERP (enterprise resource planning) software platform to politics. Now all campaign data and voter touch-points can be shared across every department and among all staff. ERPs eliminate information silos and create information feedback loops to improve a campaign’s ability to make analytic insights into their performance metrics.
Build on the new Crimson v2 platform with apps and new data sources to expand your flexibility and options.
- Use APIs to quickly link approved third party applications to your Crimson platform – OR –assemble your own applications built on top of Crimson with minimal resources.
- Enhance your data or add new data from any number of sources. Linking Crimson v2 to data sources is a snap.
- See patterns and trends through your data. Crimson v2 allows you to conduct data mining, business intelligence (BI), and analytics upon your compiled data assets.
Good data drives decisions and action. Use Crimson v2 dashboards to predict and act on political trends. Make smart decisions using Crimson’s new segmentation, mapping, and analytics dashboards.
Extend the your Crimson functionality with the Crimson Marketplace, the only trusted Republican app store. Find, evaluate and install approved third-party applications and services.
Crimson v2 is part of CMDI’s ongoing effort to give Republican campaigns a competitive advantage over Democratic competitors by providing fully integrated enterprise technology.
To learn more, visit cmdi.com/crimson/
Leverage Crimson’s political fundraising software on your phone or tablet for free.
Heads up Crimson users and anyone interested in Republican fundraising. Today we are pleased to announce that CrimsonMobile is free for all Crimson clients.
As of March 1, monthly or yearly subscription fees are a thing of the past. Any Crimson user can now access the leading Republican mobile campaign technology at no additional cost.
We, at CMDI, strive to provide our Republican clients with affordable integrated campaign technology which makes them more competitive and better able to make smart political decisions.
The campaigning world is a complex and hard-to-navigate environment, which is why making CrimsonMobile technology available and free is especially valuable to our Republican campaigns.
Post PC perfection for FREE!
Republican innovations for Republican candidates.
How do I select the right software for my political campaign?
One of the most valuable assets that a political campaign can build is a campaign database of contact records. A large, clean contact database has both huge financial value and huge political value. Look no further than the Obama for America database as the primo example of creating value with data.
Unfortunately, the political database world is confusing and most campaigns are not sure what database products they should buy or what it takes to create, manage and leverage campaign data.
Here are the top 10 things to look for when selecting a campaign database: (more…)
How do you maximize the velocity of your fundraising?
A couple weeks ago we learned that Republicans prefer brown liquor while Democrats prefer clear spirits. This week we’ve discovered that liberals are bigger drinkers. (more…)
BUZZERandBELL has crunched the data from almost 100,000 buzzes and bells collected during Tuesday’s State of the Union address and here is what we get (click on the graph for the full-sized version):
Are you looking for a more dynamic way to engage your campaign’s supporters? See BUZZERandBELL in action tonight during the State of the Union address. BUZZERandBELL lets you turn any video into a 2-way communication tool.
Tonight is your opportunity to “buzz” or “bell” President Obama during tonight’s State of the Union speech.
As Mr. Obama speaks, you and your friends can DISAGREE (buzz) or AGREE (bell) with each of the president’s comments in real time. Vent your strong feelings towards the president’s positions by providing instant feedback to a live speech as it is happening.
After the speech, we will provide you with the analytics of what all BUZZERandBELL users thought of the President and the contents of his speech. (more…)
“Getting Democrats organized is like herding cats”
- Bill Clinton
Science supports our ideological stereotypes.
According to a new psychology study published yesterday in Psychological Science titled “The Liberal Illusion of Uniqueness“, we now have evidence that Bill Clinton was right when he said that getting Democrats to agree was like herding cats. (more…)
All indicators are pointing towards Apple going live with a mobile payment solution, possibly even be before the end of this year.
I could easily see future political campaigns facilitating onsite mobile donations at rallies and fundraisers with this technology. (more…)
Data security is a big deal and nothing is worse than finding out your campaign database has been compromised, except… by reading about it in the newspaper.
Just ask Target who has one of the biggest and best customer CRMs in retail.
Target’s Data Breach Just Got Much Worse
– Business Week
Neiman Marcus to Target Data Breaches Imperil U.S. Retailers
Three More Retailers Hit by Massive Cyber Attack
– International Business Times
As we are quickly learning, the wonders of big data go hand-in-hand with the responsibility of serious data security. We understand that the confidentiality, integrity, and availability of your data is vital to your campaign’s success.
I’d like to give you a peek behind our physical security curtain and show you how our headquarters is setup to protect your Republican committee. (more…)