The CMDI Blog

Online Fundraising and Cash Flow: How an Early and Often Overlooked Decision Costs Your Campaign During Crunch Time

Posted by on Oct 27, 2014 in The Blog | 0 comments

We’re less than 10 days out from Election Day. You’ve spent the entire election cycle building your online donor file and your hard work is finally starting to pay dividends. You’ll probably raise more online between now and Election Day than you’ve raised during any other time period this year, but depending on who is processing your credit card donations, you probably won’t see that money hit your bank account until days after polls have closed. THAT’S A PROBLEM!


Feature of the Week: Data Entry

Posted by on Jul 7, 2014 in Feature of the Week, News, The Blog | 0 comments


Fresh new data entry functionality launched this week!

Making data entry quick and easy for you is one of our primary goals. If it isn’t easy for you to get your data in and out of Crimson then we aren’t doing our jobs. Plus, if it is hard to get your data into Crimson, there will be increased risk of human errors. This is why we continually look for new and better ways to make your data entry lives easier. (more…)

CMDI unveils Crimson v.2

Posted by on Apr 9, 2014 in News, The Blog | 0 comments

Crimson v.2 brings RNC’s Growth & Opportunity Project technology plan to life.


growth_oppToday CMDI releases Crimson v2 — taking campaign technology to a new level. Bringing the RNC’s Growth & Opportunity Project to life, Crimson v2 provides a new, improved platform for campaigns’ messaging, operations, and technology. Exciting new features give you the tools for victory in 2014 and 2016.



Fresh Design

crimson_v2-homepageCrimson v2 has a new look. We’ve updated every corner to reduce clutter and streamline work-flows. Now it is easier to focus on your work and get the results you need for victory.

But, there is a lot more than just a pretty new face. Crimson v2 is full of new tools and features.



Optimized for Tablets and Phones

CrimsonFiler works on all you devicesCampaigns are constantly on the go and now you can take Crimson v2 and your data with you. Using HTML5, Crimson v2 incorporates responsive design allowing you to do your work using whichever device you have at hand — your tablet, phone, or even that old-fashioned desktop of yours.




We’ve made Crimson snappier and more responsive. The election countdown clock waits for no one. Crimson v2 has been optimized to move your data as fast as possible. No delays, in or out.



Cooperative Data

data-silosCrimson v2 brings commercial ERP (enterprise resource planning) software platform to politics. Now all campaign data and voter touch-points can be shared across every department and among all staff. ERPs eliminate information silos and create information feedback loops to improve a campaign’s ability to make analytic insights into their performance metrics.



Expandable Platform

campaign-databaseBuild on the new Crimson v2 platform with apps and new data sources to expand your flexibility and options.

  1. Use APIs to quickly link approved third party applications to your Crimson platform – OR –assemble your own applications built on top of Crimson with minimal resources.
  2. Enhance your data or add new data from any number of sources. Linking Crimson v2 to data sources is a snap.
  3. See patterns and trends through your data. Crimson v2 allows you to conduct data mining, business intelligence (BI), and analytics upon your compiled data assets.




crimson_v2-gifts-channel-chartGood data drives decisions and action. Use Crimson v2 dashboards to predict and act on political trends. Make smart decisions using Crimson’s new segmentation, mapping, and analytics dashboards.




Crimson MarketExtend the your Crimson functionality with the Crimson Marketplace, the only trusted Republican app store. Find, evaluate and install approved third-party applications and services.



And More…

Crimson v2 is part of CMDI’s ongoing effort to give Republican campaigns a competitive advantage over Democratic competitors by providing fully integrated enterprise technology.

To learn more, visit

CrimsonMobile is now FREE!

Posted by on Mar 3, 2014 in News, The Blog | 0 comments

Leverage Crimson’s political fundraising software on your phone or tablet for free.


Heads up Crimson users and anyone interested in Republican fundraising. Today we are pleased to announce that CrimsonMobile is free for all Crimson clients.

As of March 1, monthly or yearly subscription fees are a thing of the past. Any Crimson user can now access the leading Republican mobile campaign technology at no additional cost.


We, at CMDI, strive to provide our Republican clients with affordable integrated campaign technology which makes them more competitive and better able to make smart political decisions.

The campaigning world is a complex and hard-to-navigate environment, which is why making CrimsonMobile technology available and free is especially valuable to our Republican campaigns.


Post PC perfection for FREE!


Signup today:

(CrimsonMobile is only available to current Crimson clients.
Learn more about Crimson.)

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Republican innovations for Republican candidates.

Top 10 things to look for in political database software

Posted by on Feb 10, 2014 in The Blog | 0 comments

How do I select the right software for my political campaign?


campaign-databaseOne of the most valuable assets that a political campaign can build is a campaign database of contact records. A large, clean contact database has both huge financial value and huge political value. Look no further than the Obama for America database as the primo example of creating value with data.

Unfortunately, the political database world is confusing and most campaigns are not sure what database products they should buy or what it takes to create, manage and leverage campaign data.

Here are the top 10 things to look for when selecting a campaign database: (more…)

Feature of the week: Caging

Posted by on Feb 5, 2014 in Feature of the Week, The Blog | 0 comments


How do you maximize the velocity of your fundraising?

Caging is one of the most important, yet least discussed steps in the political fundraising process. (more…)

Friday Fun: Who are bigger drinkers, liberals or conservatives?

Posted by on Jan 31, 2014 in The Blog | 0 comments

Obama-drinkingA couple weeks ago we learned that Republicans prefer brown liquor while Democrats prefer clear spirits. This week we’ve discovered that liberals are bigger drinkers. (more…)

Sentiment results from the State of the Union address

Posted by on Jan 30, 2014 in News, The Blog | 0 comments

BUZZERandBELL has crunched the data from almost 100,000 buzzes and bells collected during Tuesday’s State of the Union address and here is what we get (click on the graph for the full-sized version):

2014 State of the Union sentiment (more…)

Give real-time feedback on tonight’s State of the Union address

Posted by on Jan 28, 2014 in News, The Blog | 0 comments

Are you looking for a more dynamic way to engage your campaign’s supporters? See BUZZERandBELL in action tonight during the State of the Union address. BUZZERandBELL lets you turn any video into a 2-way communication tool.

State of the Union 2014Tonight is your opportunity to “buzz” or “bell” President Obama during tonight’s State of the Union speech.

Click here to participate online LIVE during tonight’s State of the Union at 9:00 PM ET.

As Mr. Obama speaks, you and your friends can DISAGREE (buzz) or AGREE (bell) with each of the president’s comments in real time. Vent your strong feelings towards the president’s positions by providing instant feedback to a live speech as it is happening.

After the speech, we will provide you with the analytics of what all BUZZERandBELL users thought of the President and the contents of his speech. (more…)

Science says that Bill Clinton was right

Posted by on Jan 24, 2014 in News, The Blog | 0 comments

“Getting Democrats organized is like herding cats”

- Bill Clinton

Science supports our ideological stereotypes.
According to a new psychology study published yesterday in Psychological Science titled “The Liberal Illusion of Uniqueness“, we now have evidence that Bill Clinton was right when he said that getting Democrats to agree was like herding cats. (more…)