How Can Political Fundraising Be Easy?
How can fundraising be easy? The simple answer is to make sure you are fundraising around an event. Is it really that simple? Yes and no. The boffins at Eidgenössische Technische Hochschule Zürich conducted an interesting study and statistical analysis of fundraising data before and after the 2004 South-Eastern Asia tsunami disaster. What they uncovered is that we humans are pretty darn...
Read MoreMomentum Builds For FEC To Allow Text-To-Donate
Logistical problems still hinder the contribution method that has proved successful for charitable giving Firms are putting pressure on the Federal Election Commission to give its blessing to text-message campaign contributions. For those in the Beltway last cycle, you may remember that “text-to-donate” was the hot snake oil of 2010. Several companies and consultants tried to...
Read MoreCrimson + WealthEngine = More Maxed-out Donors
CMDI and our partner WealthEngine have teamed up to offer our clients the ability to identify prospects from WealthEngine’s database of high net worth Republicans. WealthEngine’s systems have been developing for decades and now serve over 2,500 organizations, offering the broadest range and highest quality of wealth data, the strongest technology and the most experienced staff in the...
Read MoreDonation Forms Can Be Beautiful Too
I stole this headline from a good article I saw last night in TNW (The Next Web). The premise of the article is that forms are a key part of most websites and there is no reason not to make them attractive and highly usable. The reason the TNW posting “spoke” to me is that much of our business revolves around making highly usable political donation forms that remove the friction from...
Read MoreWidgetMakr’s Spring Update
WidgetMakr, our online fundraising form tool is less than a year old is getting its most feature packed update yet! Since WidgetMakr’s release in August its usage has been growing consistently by 500% a month. Our hockey stick growth numbers are pretty crazy exponential numbers for a brand new product. WidgetMakr has become THE online tool of choice for major senatorial &...
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